Portfolio
Real projects. Real results. Copy that converts.
This is my work: the emails that get opened, the pages that convert, and the content that positions businesses as authorities in their space. Each project is built from strategy-first thinking: understanding the customer, mapping the journey, and writing copy that drives action.
Featured Work
High-impact projects that demonstrate strategic thinking, systems design, and conversion-focused execution.
Email Customer Journey Framework
A complete 5-stage email system designed to guide customers from awareness to retention. Each touchpoint has a strategic purpose: welcome emails build trust, nurture sequences educate, re-engagement emails activate cold leads, upsells maximize lifetime value, and onboarding reduces churn. This isn’t random email marketing: it’s a systematic approach to customer psychology.
Your Best Glow Yet – Medical Aesthetics Landing Page
Landing page built around a 3-tier pricing strategy that addresses different buyer personas. Not just copy: business strategy. Each package targets a specific customer segment (budget-conscious, value-seeker, premium buyer) with clear differentiation, benefit-driven language, and strategic positioning that removes decision paralysis.
Winnipeg Real Estate Market Guide – Monthly Newsletter
Monthly newsletter combining market analysis, financial strategies, and customer journey mapping. Features a 4-step synchronized buying/selling plan that demonstrates operations thinking: not just content, but strategic frameworks that help customers make decisions. Includes data visualization, actionable insights, and clear next steps.
Email Customer Journey Framework
A strategic email system designed to guide customers through every stage: from awareness to retention. Each touchpoint is optimized for its specific role in the journey.
Stage 1: Awareness
Get them on the list with clear value
I help you get your ideal customers on your list by delivering clear, irresistible value right away. Together, we’ll create a welcome email or lead magnet that shows your expertise and invites people to engage with your brand immediately.
Stage 2: Engagement
Build trust and nurture interest
I craft emails that nurture your audience’s interest with helpful, relevant content tailored to their needs. This keeps your relationship growing and builds trust, making your customers feel understood and valued.
Stage 3: Conversion
Drive towards a decision and purchase
I support you in turning interested leads into customers by writing persuasive emails that highlight how your product or service solves their problems. With clear calls-to-action, I make it easy for them to say “yes” to your offer.
Stage 4: Loyalty & Upsell
Strenghten the relationship and increase lifetime value
I help you deepen customer loyalty with personalized onboarding emails and smart upsell opportunities that match their needs. Keeping your clients happy and offering relevant extras increases their lifetime value and strengthens your business.
Stage 5: Re-Engagement
Win back inactive contacts
If some customers or contacts have gone quiet, I’ll write carefully crafted re-engagement emails to bring them back. Whether through incentives or fresh value reminders, together we’ll revive interest and rebuild your connections.
Why This Framework Works
Strategic Sequencing
Each stage builds on the previous one. You can’t upsell before you’ve educated. You can’t retain before you’ve converted.
Adaptable Across Industries
This framework works for beauty, real estate, e-commerce, medical aesthetics, and B2B services. The psychology is universal.
Measurable at Every Stage
Track open rates, click rates, conversion rates at each touchpoint. Optimize what’s working, fix what’s not.
Ready to See What I Can Do for Your Business?
Whether you need an email campaign that actually gets opened, a landing page that converts, or content that positions you as the expert: let’s talk about what your business needs right now.